AfterBon for partners – your channel to ready-to-buy customers

Want to promote your products or services to a high-intent audience? AfterBon gives you access to millions of customers at more than 3,000 Retaillocations in Germany – at exactly the right moment.

Why AfterBon as an advertising channel?

High-intent audiences

AfterBon reaches customers right after a purchase. These “warm” leads have just spent money and are in a buying mood – the perfect time for your offer.

Large reach

More than 3,000 Retail locations at petrol stations and convenience stores across Germany mean millions of customer contacts every month.

Measurable performance

Every QR code is trackable. You see in real time:

• how many customers scanned the code
• how many entered the code
• how many were redirected to your website
• how many actually purchased (conversion)

Performance-based remuneration

You pay only for real results – no scatter loss, no unnecessary risk. The affiliate model supports a positive ROI.

Easy integration

No technical complexity. We handle the full operational setup – you provide the offer and your tracking links.

How the partnership works

Step 1: Sign up with the partner network

Register with the partner network and agree to the framework terms.

Step 2: Define your offer

Decide what you want to offer AfterBon users:

• Discount code (e.g. 15% off everything)
• Free product with order
• Free delivery
• Cashback offer
• Exclusive access to sales

Step 3: Choose your audience

Define which customer groups should see your offer:

• all Retail customers
• fuel-only customers
• customers who buy specific products
• geographic targeting (e.g. northern Germany only)
• time targeting (e.g. weekends only)

Step 4: Launch the campaign

We integrate your offer into AfterBon. From then on, eligible customers see your deal on their receipt.

Step 5: Track performance

Your partner dashboard shows all key metrics in real time. Optimise your campaign based on the data.

Step 6: Receive remuneration

You pay only for actual conversions (sales, sign-ups, etc.). Billing is transparent through the affiliate system.

Remuneration models

Cost per sale (CPS)

You pay a commission for each sale generated via AfterBon – typically 5–15% of basket value.

Cost per lead (CPL)

You pay for qualified leads (e.g. newsletter sign-ups, registrations) – typically €1–5 per lead.

Cost per action (CPA)

You pay for a defined action (e.g. app install, trial subscription). Pricing is agreed individually.

Which partners fit AfterBon?

Especially well suited:

• E-commerce shops: fashion, electronics, household goods, etc.
• Automotive: car-care products, accessories, workshops
• Food delivery: meal delivery, supermarket delivery
• Subscription services: streaming, fitness apps, software
• Insurance: motor, travel
• Travel & mobility: car hire, hotels, rail tickets
• Financial products: credit cards, current accounts

Example campaigns

Car-care products shop

Audience: customers who fuel. Offer: 20% off car-care products. Result: 8% conversion rate, average basket €45.

Food delivery service

Audience: customers who buy snacks. Offer: €10 off the first order. Result: 12% convert to new customers.

Motor insurance

Audience: fuel customers. Offer: free comparison + €50 switching bonus. Result: 5% lead rate, 15% close rate.

Your benefits at a glance

• Reach: millions of customer contacts per month
• Precision: offers based on real purchase behaviour
• Performance: pay only for real results
• Transparency: real-time tracking of all metrics
• Simplicity: no technical integration required
• Flexibility: adjust or pause campaigns at any time